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Purple Cow: Transform Your Business by Being Remarkable (Penguin, 2003; first published 2002)

Seth Godin · c. 2002

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Every claim below was made in this book, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The book prints chapter headings its extracted text does not preserve, so the claims below are in the book's order but not grouped. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Remarkable marketing is the art of building things worth noticing right into your product or service.
  2. In a crowded marketplace, fitting in is failing.
  3. Safe is risky

    Safe is risky.
  4. Something remarkable is worth talking about.
  5. Boring stuff is invisible.
  6. Very good is an everyday occurrence and hardly worth mentioning.
  7. The lesson is simple —boring always leads to failure.

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