It's Not AI. It's FOMOnetization.

Matt LeMay · 23 Apr 2026

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Our reading
FOMO is a business model, and fear makes people easier to separate from their money.

Their wordsFOMO is a feeling. But it’s also a business model—and increasingly, one of the more successful ones. Fear, in general, makes people much easier to separate from their money. It’s perfectly suited to this moment of ubiquitous grift, where everything feels like a lottery ticket or a multi-level marketing scheme.

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