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A letter to John Ternus

Marco Arment · 1 Apr 2026 · marco.org

3 korrents from this piece

Marco Arment did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Immense scale, soulless optimization, and an insatiable thirst for growth dominate its behavior and discourse, leaving little room for the spirit and principles embodied by Steve Jobs and Steve Wozniak.
  2. Apple leads the industry in these values, but leading doesn't always mean excelling.
  3. Focus on making great computers with great user experiences above all else, and you can trust that every other major goal will follow: profit, market share, expansion, impact, and benefit to the world.