Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026)

Tamar Yehoshua · 21m · youtube.com ↗

13 korrents from this recording

Tamar Yehoshua did not write this page.

Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.

1:18 · watch on youtube.com↗

Our reading
The AI builder is a real job: some startups now hire builders instead of product managers or designers.

Their wordsAnd the AI builder job is real. There are startups that are not hiring PMs or not hiring designers. They are hiring builders.
1 min later
2:21 · watch on youtube.com↗

Our reading
Product roles in the AI era are not only overlapping; they are expanding.

Their wordsAs we said, the roles are overlapping, but they are also expanding.
2:36 · watch on youtube.com↗

Our reading
A product manager's job is the same as it always was: finding product-market fit and building products people love.

Their wordsSo the job of a PM is really the same as it always was. What is your job? It's to find product market fit. It's to build products that people love.
1 min later
3:09 · watch on youtube.com↗

Our reading
Nobody can stay on top of every AI tool, so judge them by what works for your customers rather than by what is said on X.

Their wordsAnd the answer is you don't. So, I don't think anybody could. But the tip is that everything that you read on X, don't believe. You have to figure out what's actually working for your customers.
1 min later
3:52 · watch on youtube.com↗

Our reading
Product managers no longer need to take meeting notes, chase action items or tell go-to-market teams when things launch, because tools do that now.

Their wordsWell the PM used to be the person taking notes in meetings, following up on action items, communicating with go to market when things are going to launch. They don't have to do that anymore. We have tools that can do that.
2 min later
5:23 · watch on youtube.com↗

Our reading
Whether a product manager should write code or steer the team depends on the type of product and the phase it is in.

Their wordsSo we've done a bunch of experiments. We've organized teams in different ways, measured outputs, and the answer that we have come to is it depends. It depends what type of product it is. It depends on what phase in the product it is.
6 min later
11:34 · watch on youtube.com↗

Our reading
Product managers should build an agent to write their weekly reports instead of writing them by hand.

Their wordsI hope most of you are not writing weekly reports by hand anymore. And if you are, you probably don't want to admit it, but please go and write build an agent to do it.
3 min later
14:46 · watch on youtube.com↗

Our reading
The right environment for prototyping is key to getting a prototype into engineers' hands faster.

Their wordsSo having the right environment for prototyping is key of getting it faster into the engineers hands.
2 min later
16:29 · watch on youtube.com↗

Our reading
AI tools for product work only work if they understand the organisation's context.

Their wordsAnd all of this works if all the AI tools understand the context of your organization.
1 min later
17:01 · watch on youtube.com↗

Our reading
A large company should help its existing product managers become AI-native rather than only hiring people who already are.

Their wordsWhen I talk to people at startups, they tell me hire people that are AI native. Well, we have a lot of PMs already who are amazing PMs at Atlassian. So, we want them to become AI native.
1 min later
17:56 · watch on youtube.com↗

Our reading
An AI-skills index should guide development and not be the career ladder, which is about outcomes for customers.

Their wordsAnd this is not a ladder. This is for development. So that you have a northstar on the skills that you need to be developing because of course this changes all the time. The ladder is about outcomes and what you produce for your customer.
2 min later
19:58 · watch on youtube.com↗

Our reading
Probably nobody has yet figured out how to measure the outcomes of AI-assisted product work.

Their wordsI'll be honest, we haven't figured it out. I don't think anyone has figured it out.
1 min later
21:10 · watch on youtube.com↗

Our reading
This is probably the best time to be a product manager, and product managers will probably still be here ten years from now.

Their wordsI think this is the best time in the world to be a PM. I think it's super exciting. I am an optimist and I think we'll all be here 10 years from now.