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The generic style of AI web design

Kyle Chayka · 29 Jun 2026

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. If the user doesn't actively push back against the AI model, then they get the generic output, the lowest common acceptable denominator of aesthetics and taste.
  2. You have to work very hard, against a lot of friction, to get anything remotely original out of AI.
  3. this kind of instantly ubiquitous homogeneity is going to happen across every field of human endeavor in the era of AI, until AI gets so powerful that it actually becomes original (doubtful) or until we shut it down.

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