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RIP Millennial lifestyle brands

Kyle Chayka · 28 May 2026

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  1. "Slop" is fast becoming the central metaphor for the cultural output of the late twenty-twenties.
  2. So it's no wonder that the artists and designers whose livelihoods are threatened by it have begun moving aggressively in the opposite direction, toward the scrawled, the sloppy, the seemingly mistake-riddled.
  3. The globalization of generative AI models and tools has caused a kind of leveling, as any aspiring creator anywhere can work in the same visual idioms.

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