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Your app makes me fat

Kathy Sierra · 24 Jul 2013

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  1. Willpower and cognitive processing draw from the same pool of resources.
  2. If your UX asks the user to make choices, for example, even if those choices are both clear and useful, the act of deciding is a cognitive drain.
  3. What you consume here, you take from there. Not just their attention, not just their time, but their ability to be the person they are when they are at their best.

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