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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsWe believe that those providing the products and services that give the most "I Rule" experiences, without tipping too far over the Happy User Peak, will be the most successful.
Our reading
Continuing to add new features eventually leads to a decline in usability and maintenance.
Their wordsAnd besides, continuing to pile on new features eventually leads to an endless downhill slide toward poor usability and maintenance.
Their wordsFighting and clawing for market share by competing solely on features is an unhealthy, unsustainable, and unfun way to live.
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