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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Our reading
To reach good ideas you must first see bad ideas through to completion rather than resist them.
Their wordsAt the beginning of a creative session, see through every bad idea that comes to mind. Instead of being self-critical and resisting bad ideas, recognize that you must see them to completion.
Their wordsThis works because it is easier to look at something bad and intuit how to make it better than to make something good from scratch.
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