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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsIt has always been common for people to start companies that start small and stay small-hair salons, cafes, and so on. What's changed in the last few decades is that it's increasingly possible for individuals to start companies that start small and grow big.
Their wordsFounding a startup is not for everyone, but anyone who's reasonably smart and willing to work sufficiently hard can be an early employee of one.
Our reading
Equity in a startup is best treated as a bet that might turn out well, rather than a guarantee.
Their wordsSo you should never consider equity in a startup as more than a bet that might turn out well.
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