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Startups: The Very Beginning

Jessica Livingston · 21 Nov 2020

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. You can always change the idea you are working on, but it's much harder to get rid of a cofounder.
  2. The best number to measure is revenue, if you can. That's a really good test of whether users genuinely like what you've made.
  3. Yes, it may be a little harder for you as a female founder. But it's not going to be so much harder that it will make the difference between success and failure.

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