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Flow in UX

Jakob Nielsen · 21 Oct 2026

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  1. Undo is the most underrated flow feature in the toolkit, because an action that can be taken back costs no deliberation, and deliberation is exactly the self-conscious monitoring that flow switches off.
  2. My prediction: as inference latency falls below 1 second over the next few years, AI will stop feeling like an oracle you petition and start feeling like a material you shape, and genuine flow in AI-assisted work will become common.
  3. a job that consists of approving AI output has no flow channel at all, because the challenge has been exported to the machine and only the vigilance remains.

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