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What’s Love got to do with Social Media?

Heather Brooke · 14 Sept 2026

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  1. This is the familiar trick of extractive capitalism: turn a structural problem into an individual responsibility.
  2. Social media platforms exploit our desire for connection while making genuine connection harder.
  3. Once our attention is fragmented and our understanding of truth weakened, we become easier to manipulate.
  4. It seems obvious to me that techbros (and they are all bros) are modern-day Dr Frankensteins. They build technology to ‘improve’ life, while having no understanding of what makes life meaningful.

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