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Errol Morris · 8 Aug 2012

Read the piece on archive.nytimes.com ↗

3 korrents from this piece ↓

Errol Morris did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    Typefaces can influence a person's belief in the truth of a statement.

    Their wordsCould the mere selection of a typeface influence us to believe one thing rather than another?

  2. Our reading

    The typeface Baskerville elicits a higher rate of agreement and a lower rate of disagreement than other fonts.

    Their wordsIt has both the highest rate of agreement and the lowest rate of disagreement.

  3. Our reading

    Fonts possess distinct personalities that can affect their perceived level of authority.

    Their wordsFonts have different personalities. It seems to me that one thing you can say about Baskerville is that it feels more formal or looks more formal. So that may give it a push in terms of its level of authority.

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