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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Our reading
Everyone already has a personal brand; the question is whether it reflects who they really are.
Their wordsThat is the thing about personal brands that no one tells you clearly enough. You already have one. It is already speaking. The question is not whether people are forming associations about you, because they are. The question is whether those associations reflect the truth of who you are.
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