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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsYou already know that culture is the single most powerful force driving your group’s performance.
Our reading
Culture is not a set of traits but a contest of signals; improving the signals improves the culture
Their wordsIn other words, culture is not a set of traits — it’s a signaling contest. Improve your signals, improve your culture.
Their wordsYour group’s culture doesn’t depend on who you are; it depends on what you do.
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