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Their wordsYou know who actually needs you to scale? Your VC. If someone gave you money expecting 20x returns, of course they’re going to preach the gospel of growth. That’s their business model, not your destiny.
Their wordsBut when companies get big, they get slow and stupid. Not always (maybe) but often (very.) I’ve spent years trying to bring OKRs into large enterprises and I’ll be honest: it doesn’t work most of the time. OKRs work when you have a small multidisciplinary team with a clear remit — basically a small company inside a big one. The moment you’re cross-matrixed, serving multiple stakeholders, depending on eight other teams to get anything done, OKRs become one more hassle in a job already full of hassles.
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