3 korrents from this piece
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Their wordsA model that can effectively learn from bitstrings or bytestrings will be very powerful, and it can learn from any data mode.
Their wordsImage is perhaps the most versatile format for model inputs, as it can be used to represent text, tabular data, audio, and to some extent, videos. There's also so much more visual data than text data.
Their wordsText is a much more powerful mode for model outputs. A model that can generate images can only be used for image generation, whereas a model that can generate text can be used for many tasks: summarization, translation, reasoning, question answering, etc.