korrents

korrents · piece

Love your customers

Bryan Cantrill · 31 Dec 2025

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Bryan Cantrill did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    Companies that disdain their customers will be reviled in return.

    Their wordsCompanies that have disdain for their own customers will be reviled in return.

  2. Our reading

    Companies that disdain their customers may thrive in the short term but will not endure in the limit.

    Their wordsSuch companies may be able to thrive in the short term, but they do not endure in the limit.

  3. Our reading

    Companies that use coercion as a business model will not endure as innovators.

    Their wordsCertainly, these companies not endure as innovators: when coercion is your business model, innovation is not merely unnecessary but actively antithetical.

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