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Lefsetz Letter

Bob Lefsetz · 9 Oct 2026

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  1. As for the Macan, that ruined the image of the brand...it sold, but Porsches used to be exotic performance automobiles (except for the 914-but if you had a six instead of the four, it was a monster; the 944 was a bit better, but never truly gained traction with the public), now it's seen as an SUV brand, and ultimately a fashion statement
  2. Cars are utilitarian, transportation, whereas they used to not only be evidence of your identity, in the best cases, they were FUN TO DRIVE!

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