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Build A One Page Product Leveling Guide

Adam Fishman · 28 Jul 2026

Read the piece on fishmanafnewsletter.com ↗

2 korrents from this piece ↓

Adam Fishman did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    A leveling guide should create shared expectations, not capture everything that matters.

    Their wordsThe purpose of a leveling guide isn’t to capture everything that matters. It’s to create shared expectations that improve decisions and continuously raise the bar at every subsequent level.

  2. Our reading

    Seniority is a different kind of contribution, not merely more work.

    Their wordsA useful guide shows how a PM creates better outcomes with increasing scope, ambiguity, judgment, and influence. It distinguishes a great moment (“even a broken clock is right twice a day”) from a sustained track record. And it makes clear that seniority is a different kind of contribution; not merely more work.

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