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Growth Is a System. Start There.

Adam Fishman · 8 Sept 2026

Read the piece on fishmanafnewsletter.com ↗

1 korrent from this piece ↓

Adam Fishman did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. There was nothing wrong with testing out FB ads. You need to test and exploit early. The mistake was treating early favorability as proof that the larger system was working and scalable. It wouldn’t be for a long time.

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