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Their wordsThe thing worth measuring is judgment. The thing that is easy to measure is usage. Because we often follow the path of least resistance usage becomes what everyone reaches for. It tells you almost nothing.
Their wordsThe first: usage is a vanity metric. Sort of. It is close to useless as a scoreboard. I can generate a hundred pages of confident, wrong, unread garbage faster than you can say “let’s hop on a quick call,” and on a usage dashboard I will look like a genius. Volume is the easiest thing to measure and the easiest thing to fake.
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