Lead Bullets (a16z)

Ben Horowitz · 13 Nov 2011

The piece opens with

Facing an existential threat may be the scariest thing in business, and many will do anything to avoid it

Their wordsThere may be nothing scarier in business than facing an existential threat. So scary that many in the organization will do anything to avoid it.

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Facing an existential threat may be the scariest thing in business, and many will do anything to avoid it

Their wordsThere may be nothing scarier in business than facing an existential threat. So scary that many in the organization will do anything to avoid it.
Our reading
Every company eventually must fight for its life instead of running from the battle

Their wordsThere comes a time in every company’s life where it must fight for its life. If you find yourself running when you should be fighting, you need to ask yourself: “If our company isn’t good enough to win, then do we need to exist at all?”

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