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← People and their mental models

Benedict Evans's mental models

2 claims Benedict Evans made fit 2 mental models. Most often: Feedback loops, Network effects. Everything they said here.

Models they name

Their own words name the idea.

Feedback loops

Shorten the loop between doing and finding out; whatever a loop rewards is what you become.

Used by 60 others

A language model cannot produce work that is both original and good, because nothing gives it a score for originality.

  1. Benedict Evans Technology analyst whose weekly email on tech reaches over 150,000 readers You see this for the music now. You can generate new music. It could generate new stuff that you wouldn't know. For an LLM variance is bad. originality is is is a lower score. So what's the feedback loop for original but good? Why Everyone Is Wrong About AI (Including You) | Benedict Evansyoutube.com · 2 Sept 2025 · 0:46:39 into the videoAll korrents from this video
    Their wordsYou see this for the music now. You can generate new music. It could generate new stuff that you wouldn't know. For an LLM variance is bad. originality is is is a lower score. So what's the feedback loop for original but good?

    Where this was said

    Watch from 0:46:39 plays here

    ↗Why Everyone Is Wrong About AI (Including You) | Benedict Evansyoutube.com

    2 Sept 2025 · video · 1h 11m · spoken · machine transcript

Network effects

Something worth more to each user the more users it has; a strong defence, but not one that lasts by itself.

Used by 7 others

Large language models have no network effect, and remembering a user is a switching cost rather than one.

  1. Benedict Evans Technology analyst whose weekly email on tech reaches over 150,000 readers there's no apparent equivalent in LLM right now there's no reason why the LMS get better because more people use them now that may come you have that open AI and people have doing memory where it remembers what else you've asked, but that seems more like a switching cost than a network effect. Why Everyone Is Wrong About AI (Including You) | Benedict Evansyoutube.com · 2 Sept 2025 · 0:30:55 into the videoAll korrents from this video
    Their wordsthere's no apparent equivalent in LLM right now there's no reason why the LMS get better because more people use them now that may come you have that open AI and people have doing memory where it remembers what else you've asked, but that seems more like a switching cost than a network effect.

    Where this was said

    Watch from 0:30:55 plays here

    ↗Why Everyone Is Wrong About AI (Including You) | Benedict Evansyoutube.com

    2 Sept 2025 · video · 1h 11m · spoken · machine transcript