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The spending standard people strive for is an ideal just beyond their reach, not the average
Drawn from what Thorstein Veblen said
What Thorstein Veblen actually said
- Thorstein Veblen American economist and sociologist (1857 to 1929)
This suggests that the standard of expenditure which commonly guides our efforts is not the average, ordinary expenditure already achieved; it is an ideal of consumption that lies just beyond our reach, or to reach which requires some strain.
Where this was said
↗The Theory of the Leisure Class (1899)gutenberg.org
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