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Showing people a finished prototype is not research.
Drawn from what Christina Wodtke said
What Christina Wodtke actually said
- Christina Wodtke Author of Radical Focus, a guide to OKRs
Showing someone a finished prototype and watching them shrug isn’t research. It’s a slow, expensive way to discover you guessed wrong. And when they shrug, you don’t learn what problem to solve instead. You just learn this guess was wrong.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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