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Paying close attention to what competitors do makes you follow them, because you stop seeing any other way it could be done.

Drawn from what Jason Fried said

What Jason Fried actually said

  1. Jason Fried Co-founder and CEO of 37signals (Basecamp, HEY)
    Everyone follows everybody else because when you're paying so much attention to what everyone else is doing, you tend to just— that's the way you think it has to be done or can be done. You're not open to like alternatives because you don't see them anywhere.

    Watch from 0:48:53 plays here

    ↗Jason Fried: Your Only Competition Is Your Costsyoutube.com

    15 Feb 2026 · video · 2h 21m · spoken · machine transcript

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