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Bare affirmation, free of all reasoning and proof, is one of the surest ways to put an idea into crowds
Drawn from what Gustave Le Bon said
What Gustave Le Bon actually said
- Gustave Le Bon French social psychologist (1841 to 1931)
Affirmation pure and simple, kept free of all reasoning and all proof, is one of the surest means of making an idea enter the mind of crowds.
Where this was said
↗The Crowd: A Study of the Popular Mind (1895; English translation, 1896)gutenberg.org
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